Florida Mermaid · Launching Soon
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Designed by women, for women.
Snorkeling gear that finally feels like ours — coordinated head to fin, born and tested in Florida waters.
By women, for womenDesigned for our bodies
Born in FloridaKeys · Springs · Reefs
Fully coordinatedMask · suit · belt · bag
3% to reef restorationEvery order, every drop
First to sell out.
The pieces our pre-order list keeps coming back for.
Women-owned
Designed by a Florida diver, for the women she dives with.
Tested in Florida
Built for warm-water snorkel + free-diving. Spring to reef to sandbar.
Coordinated sets
Mask · suit · weight belt · weights · fins · socks · bag. Ships matched.
3% to the reef
Every order funds Florida reef restoration. No markup, no middleman.
Three worlds. One coast.
Each one a Florida love letter — built around its colors, its creatures, its feeling.
No. 01
Main Collection
Keys Paradise
Inspired by the Florida Keys.
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No. 02
Signature Collection
Manatee Dream
Inspired by Florida springs and gentle manatees.
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No. 03
Vibrant Collection
Coral Bloom
Inspired by tropical flowers and coral reefs.
Shop the collection →Which Florida is yours?
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Question 1 of 3
Your perfect diving day sounds like…
The palette that makes you stop scrolling…
The Florida creature you'd swim with…
Worn by women like you.
Photographed on real Florida shorelines — no studio, no stock.
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Donated to reef restoration, every order
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Florida collections, head to fin
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Plastic-free packaging, every order
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Matched pieces in every set
Worn in the wild.
Real divers, real Florida water. Tag us to get featured.
Coming Soon · Sophisticated Collection
Moonlight Lagoon
Inspired by sunset dives and evening ocean colors. A sophisticated collection for sunset dives and evening boat rides. Be first to see it.