The Journal
Field notes.
Gear guides, founder notes, reef updates, and stories from the Florida coast.
Recent posts.
Founder Note
Why I built the gear I couldn't find
A short note on why Florida Mermaid exists — and what we mean when we say "designed by women, for women."
Reef Project
Florida's reefs are not okay. Here's what we're doing about it.
A short update on the three Florida-based partners we fund — what they do, what they've restored, and what comes next.
Florida Guide
Six quiet snorkel spots in the Keys
Skip the crowds. Six lesser-known snorkel spots up and down the Keys, ranked by visibility, accessibility, and whether you'll see anything weird and wonderful.