Our Story · Florida Mermaid

Chapter 01 — The Why

The gear I wanted didn't exist.

Florida Mermaid was created to bring more beauty, personality, and femininity to the snorkeling and diving industry. After struggling to find stylish, coordinated gear that didn't sacrifice quality, I set out to design collections inspired by the ocean and made for women who want both performance and self-expression.

Every piece — from the mask to the mesh fanny pack — is built to combine adventure, confidence, and ocean-inspired design into gear that makes every dive feel magical.

— Claudia

In Her Words

A note from the founder.

Two minutes on why Florida Mermaid exists — and what we're trying to build.

2:17

Florida Mermaid · Why we build it. Filmed in Islamorada · April 2026

Chapter 02 — Florida

The water is the inspiration.

From the turquoise sandbars of Islamorada to the cathedral-clear springs of the Gulf coast, Florida's water is a feeling before it's a place. Our gear is designed to belong to it — to disappear into the colors and patterns women already love.

Manatees gliding through seagrass. Conch shells washed onto warm sand. Hibiscus blooming over a reef line. Three collections, each pulled directly from the state we call home.

"Florida is the muse — every piece is a love letter to it."

Chapter 03 — The Promise

Beauty without compromise.

Every Florida Mermaid piece is built like real dive gear, but designed like something you actually want to wear. We obsess over the shape of a mask skirt, the curve of a fin, the cut of a wetsuit — because dignity is in the details.

You shouldn't have to choose between performance and a look that's yours. We didn't, so you don't have to.

See the collections

By women, for women.

The gear I wanted didn't exist.

The water is the inspiration.

Beauty without compromise.